“Turn Your Lash Obsession into a Business—And Write It Off”

24 Karat Beauty Academy
Aug 6
2 min read

Here’s How Doing Your Own Can Turn Into a Business (And a Write-Off)

Let’s be real: you love lashes.

You’ve got your adhesive dialed, your isolation hand strong, and your inner corner work? Flawless. Whether it’s classic, hybrid, or a full-glam volume set—you’re obsessed with lashing yourself to perfection.

But here’s something most lash lovers don’t realize:

That lash obsession? It can become a legit business—and you can write it off.

Yes. That lash cart, those tweezers, even your glue rings? They might not just be beauty buys—they could be business investments.

Let’s show you how.

Your Face = Your Marketing

When you lash yourself, you’re not just enhancing your look—you’re showcasing your brand.

You're your own:

Canvas
Model
Content Creator
Brand Ambassador

If you're:

Filming a tutorial
Creating social media content
Practicing a new mapping or fanning technique
Showing potential clients what you can do...

…then guess what? You're using yourself as a demo model—and that’s not vanity, it’s strategy.

Make It Count (and Make It Countable)

Here’s how lash lovers turn their personal lash days into marketing machines:

Document it – take before/after photos
Film it – even a 30-second reel can show your skill
Post it – tag your local area or use niche hashtags
Talk about it – explain your products, methods, and care tips
Log it – keep records of your content calendar and business activity

This is how your personal lashes become a promotional expense—not just a pretty face.

Why Getting Certified Makes It Official

The CRA (in Canada) and IRS (in the U.S.) don’t mess around. If you want to claim lash products, tools, and content creation as deductions, you need to show them you’re operating as a real business.

That’s where your certification comes in.

At 24 Karat Beauty Academy, our Lash Extension Certification trains you to:

Apply professional-grade lashes (Classic, Hybrid, Volume)
Practice safe sanitation and client care
Build your business with pricing, branding, and booking tools
Understand the business side of beauty—including what you can write off

Getting certified turns your passion into a profession—and gives you the foundation to build a business that pays you back.

Turn Love into a Legit Beauty Brand

If you're already lashing yourself because you love it—why not take that next step?

Here’s how to start:

Enroll in our Lash Certification Program
Register a business name + get a business license
Set up a booking system or social page
Post your self-lash work and invite models
Keep receipts, track expenses, and yes—write it off

BONUS: Want to Know Exactly What You Can Claim?

Take our FREE mini course: Beauty Boss Write-Offs Learn what beauty professionals can legally claim (and what to avoid), plus how to turn your beauty tools into business tools.